Slow pages, buried contact buttons, and vague copy quietly kill conversions. A quick checklist to find the leaks.
Your website is often the first real conversation a customer has with your business. If it's slow, confusing, or hard to act on, they'll leave — and you'll never know they were there.
The checklist
- It takes more than three seconds to load on a phone.
- Visitors can't tell what you do within five seconds of landing.
- The main call to action is below the fold or hidden in a menu.
- Forms ask for more than you actually need.
- There's no proof: no reviews, results, or client logos.
- Pages aren't built around the searches your customers make.
- You can't see which pages produce leads.
WordPress or custom?
For most service businesses a well-built WordPress site is ideal: fast, flexible, and easy to update. When you need custom functionality — client portals, calculators, integrations — a custom-coded build gives you full control. The right choice depends on what the site needs to do, not on fashion.
Fix the items on this list and you'll usually see more enquiries from the same traffic — which makes every pound of ad spend work harder.
