The challenge
Quote requests arrived through a contact form, email, and phone, and were tracked in spreadsheets. Leads went cold before anyone followed up, and there was no clear view of which marketing channel produced real business.
What we did
- 1
High-intent search campaigns
We focused Google Ads on the searches that signal a ready buyer — specific routes, freight types, and service areas — and cut spend on broad terms that only drove browsing.
- 2
SEO for every service and lane
Dedicated landing pages for each core service and region gave Google (and AI search tools) clear answers to rank and recommend.
- 3
A CRM built around the sales process
We built a lightweight custom CRM that captures every quote request, assigns it instantly, and tracks it through to a signed contract — with the marketing source attached.
The outcome
Qualified quote requests more than doubled, organic traffic grew steadily month over month, and average response time dropped to under five minutes. For the first time, the team can see exactly which campaigns turn into revenue.
“Every lead lands in one place, gets picked up straight away, and we can finally see which campaigns are paying for themselves.”
