The challenge
Mortgage leads are time-sensitive: the first broker to respond usually wins. Enquiries were arriving after hours and waiting until the next morning, by which time many borrowers had already spoken to someone else.
What we did
- 1
Paid campaigns by borrower type
Separate Meta and Google campaigns for first-time buyers, remortgages, and buy-to-let, each with messaging and landing pages that speak to that borrower's situation.
- 2
Instant response, any time of day
A GoHighLevel pipeline responds to every enquiry within seconds, qualifies the basics, and books a consultation straight into a broker's calendar.
The outcome
Booked consultations doubled while the cost of each one dropped significantly — and leads that arrive at 11pm now get the same fast response as those at 11am.
“We stopped losing leads overnight. People are booked in before they've had time to call anyone else.”
