The challenge
Commercial contracts take several touchpoints to close, and quotes were slipping through the cracks. Follow-up depended on someone remembering to call back, so promising leads went quiet.
What we did
- 1
Campaigns aimed at decision makers
We targeted facility managers and office administrators searching for contract cleaning, with landing pages built around trust: certifications, coverage areas, and a quick site-visit request.
- 2
Automated, human-sounding follow-up
Every quote now triggers a GoHighLevel sequence of emails, texts, and call reminders, so no opportunity is forgotten and the team only steps in when a prospect is ready.
The outcome
More quotes now turn into signed contracts, cost per lead has fallen, and every single enquiry is followed up — automatically.
“The follow-up runs itself. We just show up for the site visits.”
